Review Paper

• DEVELOPING HUMAN RESOURCES FOR TOURISM INDUSTRY IN TUYEN QUANG AND BINH PHUOC

  Hoang The

  The tourism industry has become an important socio-economic phenomenon in both developed
  and developing countries, including Vietnam. With the ongoing renovation of the country, the tourism
  industry has achieved remarkable growth and success in recent years. Tuyen Quang and Binh Phuoc

  18-25

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• SUSTAINABLE SPORT-TOURISM EVENT PLANNING IN VIETNAM: AN EMPIRICAL STUDY OF EVENT PLANNERS IN HO CHI MINH CITY

  Bui Thang, Nguyen Li , Ngo LQ

  Service marketing plays a crucial role in today's economy, with the service sector expanding
  rapidly in developed and developing countries. Unlike product marketing, service marketing is focused on
  building relationships and providing value to customers. This paper delves into the

  1-7

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• The Significance of Service Marketing In Today's Economy

  Abeda Sultana

  Service marketing plays a crucial role in today's economy, with the service sector expanding
  rapidly in developed and developing countries. Unlike product marketing, service marketing is focused on
  building relationships and providing value to customers. This paper delves into the

  26-32

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• THE IMPACT OF CUSTOMER EQUITY ON WORD-OF-MOUTH BEHAVIOR THROUGH PURCHASE INTENTION: A STUDY ON THE TOURISM INDUSTRY IN INDONESIA

  Udayana Purnama

  This study examines the influence of customer equity on word-of-mouth (WOM) behavior
  through purchase intention within the tourism industry in Indonesia, with a specific focus on the Gumuk
  Pasir Parangkusumo tourist destination. The research investigates the effects of three elements of

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