Original Peer Review Articles

• SERVICE MARKETING STRATEGIES AND CUSTOMER SATISFACTION: EVIDENCE FROM COMMERCIAL BANKS IN SOUTHEAST, NIGERIA

  Ejike Miracle Okechukwu, Ph.D, Assoc. Prof. John Odo , Prof. Justitia O. Nnabuko

  https://doi.org/10.5281/zenodo.11085535

  This study examined the effect of service marketing strategies on customer satisfaction in Southeast, Nigeria. The research used Yamane’s formula for a finite population to determine a sample of 400 respondents from 25,797,612 adult bank customers. Average Variance Extracted and Cronbach’s Alpha

  1-15

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  DOI: https://doi.org/10.5281/zenodo.11085535
• TALENT MANAGEMENT AND CUSTOMER SATISFACTION: A STUDY OF COMMERCIAL BANKS IN ENUGU STATE

  Ebizie, Promise Ikechukwu, Abude, Peter , Onuorah, Peasce Chikodili

  https://doi.org/10.5281/zenodo.11279866

  This study determined the effect of talent management practices on customer satisfaction of deposit money banks in Enugu State, using talent attraction and talent retention. Survey research design was employed, and data were generated from questionnaires which were analyzed. To validate the

  16-28

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  DOI: https://doi.org/10.5281/zenodo.11279866