Vol. 11 No. 2 (2024): April-June

Original Peer Review Articles

  • TALENT MANAGEMENT AND CUSTOMER SATISFACTION: A STUDY OF COMMERCIAL BANKS IN ENUGU STATE
    Ebizie, Promise Ikechukwu, Abude, Peter , Onuorah, Peasce Chikodili
    https://doi.org/10.5281/zenodo.11279866

    This study determined the effect of talent management practices on customer satisfaction of deposit money banks in Enugu State, using talent attraction and talent retention. Survey research design was employed, and data were generated from questionnaires which were analyzed. To validate the

    16-28
    DOI: https://doi.org/10.5281/zenodo.11279866
  • SERVICE MARKETING STRATEGIES AND CUSTOMER SATISFACTION: EVIDENCE FROM COMMERCIAL BANKS IN SOUTHEAST, NIGERIA
    Ejike Miracle Okechukwu, Ph.D, Assoc. Prof. John Odo , Prof. Justitia O. Nnabuko
    https://doi.org/10.5281/zenodo.11085535

    This study examined the effect of service marketing strategies on customer satisfaction in Southeast, Nigeria. The research used Yamane’s formula for a finite population to determine a sample of 400 respondents from 25,797,612 adult bank customers. Average Variance Extracted and Cronbach’s Alpha

    1-15
    DOI: https://doi.org/10.5281/zenodo.11085535