RESEARCH MARKETING COMMUNICATION: CUSTOMERS’ DECISION RIGHTS PROTECTION

Authors

  • Baoguo L Doctor of Business Administration Program in Marketing, Siam University, Bangkok, Thailand

Keywords:

consumer rights protection, ethical marketing communication channels, online consumer

Abstract

This proposed quantitative research scenario studied on ethical marketing communication to
protect the decision-making rights of customers. The research will consist of a survey and development
research with Structural Equation Modelling (SEM). These research results indicate that ethical marketing
communications customers have developed decision-making rights protections. The new approach can be
operationalized that will accelerate the rate of purchasing decision behavior by protecting the decision rights
of ethical marketing customers in the Kingdom of Thailand.

Published

2023-08-04

How to Cite

Baoguo , L. (2023). RESEARCH MARKETING COMMUNICATION: CUSTOMERS’ DECISION RIGHTS PROTECTION. Interdisciplinary Journal of Educational Practice (IJEP), 9(2), 25–33. Retrieved from https://sadijournals.org/index.php/IJEP/article/view/294

Issue

Vol. 9 No. 2 (2022): April-June

Section

Review Paper
Copyright & Licensing