Review Paper

• RESEARCH MARKETING COMMUNICATION: CUSTOMERS’ DECISION RIGHTS PROTECTION

  Baoguo L

  This proposed quantitative research scenario studied on ethical marketing communication to
  protect the decision-making rights of customers. The research will consist of a survey and development
  research with Structural Equation Modelling (SEM). These research results indicate that

  25-33

  • Download
• DEVELOPMENT OF HUMAN RESOURCES-BASED TOURISM NETWORKING MODEL

  Objek Wisata

  This study is a combination of quantitative and qualitative methods. Data were analyzed using
  Mactor software. The results of the study show that as the most contributing actors, universities collaborating
  with other stakeholders, namely the village government, highly support the goals,

  9-20

  • Download
• THE STRUCTURAL EQUATION MODEL OF FACTORS EFFECTING CUSTOMER BEHAVIOR OF SPA SERVICE IN BANGKOK METROPOLIS

  SADI Journal; Piriyakul E

  In this marketing mix research, a quantitative study was conducted on the Quality of Service
  Influencing Customer Satisfaction in Spa Businesses in Bangkok, Thailand. This study aimed to investigate
  the marketing mix factors, the quality of service that influenced satisfaction, and the

  34-43

  • Download
• A CRITICAL ANALYSIS ON REVERSAL OF GENDER ROLES IN A COLONIAL AND A POST COLONIAL AFRICAN NOVEL: A COMPARATIVE STUDY ANGELA KIMARU

  Angela Kimaru

  This study sought to critically analyze reversal of gender roles in Gods Bits of Wood by Sembene
  Ousmane and Petals of Blood by Ngugi wa Thiong’o. The study revolved around the following objectives: To
  examine the roles assigned to women in liberating their men from bondage of

  21-24

  • Download
• “CONSUMERS BEHAVIOUR TOWARDS ONLINE PURCHASE OF FMCG PRODUCT DURING COVID-19 PANDEMIC IN CHANDRAPUR AREA”

  Banerjee Kavita Hingane

  The marketers adopt different strategies to aware the consumers about their offerings and to
  promote them during Covid-19 Pandemic. Sales Promotion is one such strategy which is used by marketers
  to attract new & prospective customers towards their products and retain the existing

  1-8

  • Download