Vol. 11 No. 1 (2024): January-March

Original Peer Review Articles

  • EFFECT OF EXCHANGE RATE ON PRICING IN BUSINESS OPERATIONS OF SMEs IN ENUGU STATE
    Okwara Valentine Obinna , Okechukwu Elizabeth Uzoamaka
    https://doi.org/10.5281/zenodo.10610922

    This work is on the effect of exchange rate on pricing in business operations of SMEs in Enugu state. Specifically, the objectives were to determine the effect of base currency on cost-based pricing in business operations and ascertain the effect of counter currency on value-based

    1-16
    DOI: https://doi.org/10.5281/zenodo.10610922
  • THE RELATIONSHIP BETWEEN APPRAISAL SYSTEM AND THE PERFORMANCE OF PARKLANE HOSPITAL, ENUGU
    Ugwu, Felix Ikechukwu, Ph.D, Ugwu, Irene Chinyere
    https://doi.org/10.5281/zenodo.10688534

    The study evaluated the relationship between appraisal system and the performance of Parklane hospital, Enugu. The specific objectives were to: examine the effect of conducting periodic reviews on the patient’s safety and identify the effect of appraising the annual performance on the revenue

    17-33
    DOI: https://doi.org/10.5281/zenodo.10688534
  • CUSTOMER LOYALTY AND SALES PROMOTION OF NIGERIAN BREWERY
    Chika Clara Anugwu , Chizoba Bonaventure Okolocha
    https://doi.org/10.5281/zenodo.10814693

    The study examined the association between customers’ loyalty and the sales promotion of Nigerian Brewery. Survey research was employed for the study. Data for the study were generated from the questionnaire administered to the respondents (staff of the Brewery). The hypotheses were tested using

    34-46
    DOI: https://doi.org/10.5281/zenodo.10814693
  • CONSUMER DECISION PATTERN AND ORGANIZATIONAL PERFORMANCE OF SELECTED LG OUTLETS IN UYO METROPOLIS, AKWA IBOM STATE, NIGERIA
    Edidiong Essien Philip, God’sTime Donatus Asuquo , Uduak Udo Akpan
    https://doi.org/10.5281/zenodo.10814744

    This study examined the effect of consumer decision patterns on the organizational performance of selected LG outlets in Uyo metropolis, Akwa Ibom State, Nigeria. The inability of marketers and managers of LG outlets to properly understand their consumers’ buying behavior seem to crumble and

    47-64
    DOI: https://doi.org/10.5281/zenodo.10814744