Vol. 11 No. 3 (2024): July-September

Original Peer Review Articles

  • ANALYZING PRESIDENT TINUBU’S SPEECH ON ECONOMIC CHALLENGES: A CRITICAL DISCOURSE ANALYSIS OF PERSUASIVE TOOLS
    Adelabu, Omowale Taofeek (PhD), Olanihun, Sunday Zechariah, Daniel, Henry Amos, Olawuwo, Gift Oluwasayo, Okoji Chukwudinma Taiwo (PhD) , Oladipupo Abdullahi Akinola (PhD)
    https://doi.org/10.5281/zenodo.12731262

    Speeches are used in various circumstances during the reign of political leaders. Although speeches are more pronounced during campaigns, victories at polls, inauguration Independence Day, and New Year’s Day, etc., they can be driven by occasion. Hence, this study examines President Tinubu’s

    1-11
    DOI: https://doi.org/10.5281/zenodo.12731262
  • FROM CHATTING TO MARKETING: THE DEPLOYMENT OF SOCIAL MEDIA FOR MARKETING ACTIVITIES BY STUDENT ENTREPRENEURS
    Bernice Oluwalanu Sanusi, PhD , Sunday Zechariah Olanihun
    https://doi.org/10.5281/zenodo.12743095

    Social media have assumed a ubiquitous status with its ability to be used making contacts, connections, knowledge, well as businesses. now gone beyond the corporate business world and, especially among. Thus, this study examines the deployment of social media for marketing activities among

    12-22
    DOI: https://doi.org/10.5281/zenodo.12743095