Vol. 10 No. 4 (2023): October-December

Articles

  • ANALYZING ADVERTISING IMPACT: THE ROLE OF TEXT AND IMAGE POSITIONING
    Mei Ling Zhang
    https://doi.org/10.5281/zenodo.10261117

    This study delves into the realm of advertising, tracing its evolution from verbal peddling to modern multimedia formats. While advertising has evolved significantly over time, its core objective remains constant: to capture consumer attention and drive product sales. Past research has

    84-89
    DOI: https://doi.org/10.5281/zenodo.10261117
  • POLITICAL INEQUALITY AND WOMEN PARTICIPATION IN PARLIAMENT IN SELECTED AFRICAN COUNTRIES
    Iyeshim, Monday
    https://doi.org/10.5281/zenodo.10259281

    This research is linked to feminist legal theory which is based on the principle of equality and individualism. It’s opposed to the patriarchal ideas that dominated Africa. Female political participation in Africa differs. While South Africa is 46.8%, Rwanda 61.3%, Uganda 34.4%, Egypt 27.4%,

    27-41
    DOI: https://doi.org/10.5281/zenodo.10259281
  • THE ETHICAL DIMENSIONS OF REWARD-DRIVEN INFORMATION REPORTING
    Wei Zhang
    https://doi.org/10.5281/zenodo.10260857

    Online bounty reporting behavior represents a complex phenomenon emerging within the digital realm, encompassing various information-related actions like human flesh searches, online surveillance, whistleblowing, seeking assistance, and asserting rights. Rooted in a collective moral critique

    61-73
    DOI: https://doi.org/10.5281/zenodo.10260857
  • IMPACT OF STRESS ON STUDENTS’ ACADEMIC PERFORMANCE AND COPING STRATEGIES
    Samuel Aleruchi Egbuchu Ph.D , Ezevunwo Obinachi Wori Ph.D

    The study was undertaken to investigate the impact of stress on student’s academic performance.  The concept of stress was discussed.  It revealed that stress is a challenging life situation that requires physiological, cognitive and behavioural adaptation.  Stress affects everybody not minding

    113-119
  • DECONSTRUCTING TRANSLATION: ANALYZING TWO ENGLISH VERSIONS OF DIAGNOSTICS OF TRADITIONAL CHINESE MEDICINE
    Ming Zhang
    https://doi.org/10.5281/zenodo.10259367

    This paper delves into the intricate realm of translation using Jacque Derrida's concept of "différance" from the perspective of deconstruction. It navigates through the philosophy of language and structuralism, asserting that language can only refer to evolving concepts rather than fixed

    1-6
    DOI: https://doi.org/10.5281/zenodo.10259367
  • GENDER AND JOB STRESS ON THE PSYCHOLOGICAL WELLBEING OF CIVIL SERVANTS IN RIVERS STATE
    Samuel Aleruchi Egbuchu Ph.D, Ezevunwo Obinachi Wori PhD , Anizoba Paul Obi
    https://doi.org/10.5281/zenodo.10438296

    This study examined Gender and Job Stress on the Psychological Wellbeing of Civil Servant in Rivers State. Three research questions and three hypotheses guided the study. Correlational research was adopted. The population comprised 7500 civil servants working in the various

    105-112
    DOI: https://doi.org/10.5281/zenodo.10438296
  • ENHANCING CRITICAL THINKING SKILLS AMONG BUSINESS ENGLISH STUDENTS: A STUDY AT HUNAN CITY UNIVERSITY
    Xue Wei , Li Ming
    https://doi.org/10.5281/zenodo.10259420

    In recent years, there has been a growing emphasis on cultivating critical thinking skills among students in China's higher education system. National education initiatives and reforms have underscored the importance of fostering innovative thinking, practical problem-solving abilities, and

    7-14
    DOI: https://doi.org/10.5281/zenodo.10259420
  • LEGAL FRAMEWORKS FOR IMPLEMENTING LEGAL DIGITAL CURRENCY: A COMPARATIVE STUDY
    Dr. Wei Zhang
    https://doi.org/10.5281/zenodo.10261208

    The evolution of money has been marked by constant change, adapting in response to the evolving needs of society. Beginning with the use of seashells as a rudimentary form of currency, it became apparent that seashells' limited availability hindered their widespread use. Consequently, national

    90-99
    DOI: https://doi.org/10.5281/zenodo.10261208
  • RURAL REVITALIZATION THROUGH TIBETAN TRADITIONAL SPORTS HERITAGE
    Wei Zhang
    https://doi.org/10.5281/zenodo.10260130

    The intangible cultural heritage, deeply rooted in history and tradition, holds a significant place within the rich tapestry of Chinese culture. In the wake of the 18th National Congress of the Communist Party of China, there has been a growing recognition of the contemporary relevance and value

    15-20
    DOI: https://doi.org/10.5281/zenodo.10260130
  • PRESERVING LI ETHNIC GROUP'S TRADITIONAL SETTLEMENTS: A DOUBLE HERITAGE" PERSPECTIVE
    Li Wei, Zhang Ming, Chen Xiaoyun
    https://doi.org/10.5281/zenodo.10260930

    The application for the "Hainan Tropical Rainforest and Li Ethnic Group Traditional Settlements" World Heritage project has been officially submitted to the UNESCO World Heritage Center. These traditional settlements of the Li ethnic group are a valuable representation of early Li society and

    74-83
    DOI: https://doi.org/10.5281/zenodo.10260930
  • REDEFINING EXCELLENCE: PRESENTERS IN THE MEDIATIZATION LANDSCAPE
    Ming Liang Wei
    https://doi.org/10.5281/zenodo.10260170

    In today's highly mediatized society, the role of the presenter as a representative of the media institution has undergone significant transformation due to decentralization of discourse and shifts in the media landscape. This paper delves into the challenges faced by presenters in defining

    21-26
    DOI: https://doi.org/10.5281/zenodo.10260170
  • DECODING TESLA'S TRIUMPHS: AN ANALYSIS OF OPERATIONAL DATA
    Dr. Emily Smith
    https://doi.org/10.5281/zenodo.10260729

    Tesla Inc. is a renowned electric vehicle and clean energy enterprise that has made significant strides in recent years. Headquartered in Palo Alto, California, Tesla was originally founded as Tesla Motors, Inc. on July 1, 2003, by Martin Eberhard and Marc Tarpenning. This paper delves into

    50-60
    DOI: https://doi.org/10.5281/zenodo.10260729
  • MOUNT TAI'S INFLUENCE IN JAPANESE LITERATURE: A LITERARY PILGRIMAGE
    Dr. Mei Ling Xu , Prof. Jian Wei Zhang
    https://doi.org/10.5281/zenodo.10276862

    This study explores the representation of Mount Tai's cultural space in Japanese literature, focusing on its portrayal in the works of renowned author Ryunosuke Akutagawa. Akutagawa's masterpiece, "Du Zichun," culminates in the protagonist, Du Zichun, finding a home situated at the southern base

    100-104
    DOI: https://doi.org/10.5281/zenodo.10276862
  • FROM TRADITIONAL REPORTING TO DYNAMIC VLOGS: THE CHANGING FACE OF ON-CAMERA JOURNALISM
    Xuan Zhang
    https://doi.org/10.5281/zenodo.10260670

    The role of on-camera journalists in news reporting has evolved significantly since CCTV's "The News Investigation" program introduced the tandem process of on-camera reporters in 1996. While their identity may have remained consistent, their functions have gradually shifted towards that of

    42-49
    DOI: https://doi.org/10.5281/zenodo.10260670
  • ETHNICITY AND RECRIUTMENT IN THE CIVIL SERVICE IN RIVERS STATE
    Wosu Madubochi (PhD)
    https://doi.org/10.5281/zenodo.10654434

    This study examines ethnicity and recruitment in the civil service in Rivers state with a view to determining its prospects and challenges. This is because in Nigerian industrial organizations, ethnic sentiments have overtaken genuine sense of commitment and direction in the recruitment of

    120-127
    DOI: https://doi.org/10.5281/zenodo.10654434